(5/9 Summer1 Classes Begin)

5/9 Course Introduction

 

5/10 Introduction: Why Study Media?

READ: Smith, “Chapter 1: ‘It’s Just a Movie’: Why You Should Analyze Film and Television.”

 

5/11 Introduction: Media & Convergence

READ: Pavlik & McIntosh, Converging Media: A New Introduction to Mass Communication, fifth edition: 3-35.

DISCUSS: Media Use Journal Assignment

 

5/12 Introduction: Cultural Studies of (New) Media

READ: du Gay, et al. “Introduction to the First Edition” & “Introduction to the Second Edition” from Doing Cultural Studies: The Story of the Sony Walkman, second edition (Thousand Oaks, Sage Publications: 2013).

 

5/16 Making Sense of the Walkman

READ: Doing Cultural Studies 1.1 to 1.2, pp. 1-7 [Chapter 1 PDF]

 

5/17 Making Sense of the Walkman

READ: Doing Cultural Studies 1.3-1.5, pp. 7-12

 

5/18 Making Sense of the Walkman

READ: Doing Cultural Studies 1.6-1.7, pp. 13-20

  • Axel Bruns, “Produsage: Towards a Broader Framework for User-Led Content Creation” (Doing Cultural Studies, pp. 117)
  • Walter Benjamin, “The work of art in the age of mechanical reproduction” (Doing Cultural Studies, pp. 122)
  • Raymond Williams, “Mobile privatization” (Doing Cultural Studies, pp. 126)

 

5/19 Making Sense of the Walkman

READ: Doing Cultural Studies 1.8-1.9, pp. 20-35.

  • Ana Andjelic, “Time to rewrite the brand playbook for the digital” (Doing Cultural Studies, pp. 128)

 

(5/22 Last day to drop Summer1 classes without a “W” grade)

5/23 Production Case Study: South Park

DUE: Media Use Journal

South Park, “HUMANCENTiPAD,” (S15E01, 2011, 21′)

 

5/24 Production Case Study: South Park

The Making of South Park: 6 Days to Air (2011, 42′)

 

5/25 Producing the Sony Walkman

READ: Doing Cultural Studies 2.1-2.3, pp. 37-46.

  • Nick Lyons, “Scratching a global dream” (Doing Cultural Studies, pp. 130)
  • Shu Ueyama, “The selling of the ‘Walkman’” (Doing Cultural Studies, pp. 131)

 

5/26 Producing the Sony Walkman (for Consumers)

READ: Doing Cultural Studies 2.4, pp. 46-54.

 

5/30 Memorial Day, NO CLASSES

 

5/31 Designing the Walkman

DISCUSS: Midterm Exam [PDF]
READ: Doing Cultural Studies 3.1-3.3, pp. 56-64.

  • Thomas A. Harvey, “How Sony Corporation became first with kids” (Doing Cultural Studies, pp. 133)
  • Lev Manovich, “There is Only Software” (Doing Cultural Studies, pp. 136)

 

6/1 Designing the Walkman

READ: Doing Cultural Studies 3.4, pp. 64-69.

 

6/2 Media/Technology Design — Case Study

READ: Cannon & Barker, “Hard Candy.”

 

6/6 IN-CLASS MIDTERM EXAM

 

6/7 Media & Globalization Case Study: Pokémon

Pokémon, “Pokémon, I Choose You!” (1998, 20′); South Park, “Chinpokomon,” (1999, 22’)

 

6/8 Media & Globalization Case Study: Pokémon

READ: Iwabuchi, “How ‘Japanese’ is Pokémon?” in Tobin, Pikachu’s Global Adventure.

 

6/9 Sony as Global Media Firm

READ: Doing Cultural Studies 4, pp. 71-77.

  • Jonathan Zittrain, “The Personal Computer Is Dead” (Doing Cultural Studies, pp. 139)

 

6/13 Consuming the Walkman

READ: Doing Cultural Studies 5.1-5.2.2, pp. 79-89.

  • Rey Chow, “Listening otherwise, music miniaturized: a different type of question about revolution” (Doing Cultural Studies, pp. 142)

 

6/14 Consuming the Walkman

READ: Doing Cultural Studies 5.2.2 Back to the Future, pp. 89-90.

  • Ross Kaminsky, “Iran´s Twitter Revolution” (Doing Cultural Studies, pp. 150)
  • Tim O´Reilly, “What Is Web 2.0” (Doing Cultural Studies, pp. 152)
  • Mirko Tobias Schäfer, “Bastard Culture! How User Participation Transforms Cultural Production” (Doing Cultural Studies, pp. 157)

 

6/15 Consuming the Walkman

READ: Doing Cultural Studies 5.2.3-5.2.5, pp. 91-102.

  • Lain Chambers, “A miniature history of the Walkman” (Doing Cultural Studies, pp.161)

 

6/16 NO CLASS

 

6/20 Consuming Media Case Study

 

6/21 Regulating the Walkman

READ: Doing Cultural Studies 6, pp. 104-111.

  • Vincent Jackson, “Menace II society” (Doing Cultural Studies, pp. 164)

 

6/22 Regulating Media — Case Study

 

6/23 NO CLASS

 

6/25 Final Exam Due (Uploaded to Blackboard by 5pm).

Final Exam [PDF Format] [DOCX Format]

 

(6/23 Last Day of Summer1 Classes; 6/26 Last day to drop Summer1 classes with a “W” grade)