(9/7 Fall Classes Begin)
9/7 Course Syllabus & Introductions
COMPLETE: Media Consumption Survey
9/8 Introduction: What is “Media Industry Studies?”
DISCUSS: Media Consumption Survey
9/12 Introduction: What is “Media Industry Studies?”
READ: Havens & Lotz, “Chapter 1: Understanding Media Industries.”
DISCUSS: Short Writing Assignment #1 & Media Companies
9/14 Introduction: The Industrialization of Culture
READ: Havens & Lotz, “Chapter 2: The Industrialization of Culture Framework and Key Economic Concepts.”
9/15 Introduction: Industrial Identity & Corporate Image
READ: Brookey, “The Digital Auteur: Branding Identity on the Monsters, Inc. DVD.”
9/19 Discussion: Industrial Identity & Corporate Image
DUE: Short Writing Assignment # 1
9/21 Media Industry Mandates
READ: Havens & Lotz, “Chapter 3: Media Industry Mandates.”
9/22 Introduction: What are “New” Media Industries?
READ: Smith & Hendricks, “New Media: New Technology, New Ideas or New Headaches” in Hendricks, The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Lanham: Lexington Books, 2010), 3-22.
- (background) Manovich, “‘What is new media?‘ in The Language of New Media (Cambridge, MA: MIT Press, 2002).
9/26 Technological Conditions in (New) Media Industries
READ: Havens & Lotz, “Chapter 6: Technological Conditions of the Media Industries.”
(9/27 Last day to drop Fall classes without a “W” grade)
9/28 Digitization in (New) Media Industries
READ: Havens & Lotz, “Chapter 9: “Digitization.”
DISCUSS: Short Writing Assignment #2 & Industry Publications
9/29 Digitization in (New) Media Industries
10/3 Print Media Industry: Just Kindle for the Fire?
DUE: Short Writing Assignment # 2
READ:
- Erickson, “Help or Hindrance? The History of the Book and Electronic Media,” in Thorburn & Jenkins, Rethinking Media Change.
- Stone, “The E-Reader Industry: Replacing the Book or Enhancing the Reader Experience?”
- (background) Coover, “The End of Books,” in Wardrip-Fruin & Montfort, The New Media Reader.
- (background) Murphy, “Books are Dead, Long Live Books,” in Thorburn & Jenkins, Rethinking Media Change.
10/5 Radio & Recorded Music Industries
READ: Bellamy & Gross, “The First Domino: The Recorded Music Industry and New Technology,” in Hendricks, The Twenty-First-Century Media Industry: (Lanham: Lexington Books, 2010).
- (background) DeMars, “Local Market Radio: Programming and Operations in a New Media World,” in Hendricks, The Twenty-First-Century Media Industry (Lanham: Lexington Books, 2010).
- (background) Sterne, “Format Theory,” from MP3: The Meaning of a Format (Focus on pp. 1-17).
10/6 Regulatory Conditions in Media Industries
READ: Havens & Lotz, “Chapter 4: Regulation of the Media Industries.”
- (optional) Coll, “Reboot: An Open Letter to the FCC About a Media Policy for the Digital Age,” Columbia Journalism Review 49.4 (2010): 26.
- (background) Gayer & Shy, “Copyright Enforcement in the Digital Era,” in Illing & Peitz, Industrial Organization and the Digital Economy.
- (background) Lessig, Free Culture.
10/10 Columbus Day, NO CLASSES
VIEW (outside class): Rip! A Remix Manifesto (Gaylor, 2009, 85’)
10/12 Regulatory Conditions: © and Impacts to Industries/Formats
DISCUSS: Rip! A Remix Manifesto (Gaylor, 2009, 85’)
10/13 Economic Conditions in Media Industries
READ: Havens & Lotz, “Chapter 5: Economic Conditions in the Media Production.”
10/17 DUE: Short Writing Assignment # 3
10/19 Film & Television Industries: Distribution & Aggregation
READ: Havens & Lotz, “Chapter 8: Media Distribution and Aggregation Practices.”
- (optional) Friedberg, “CD and DVD.”
10/20 Technological Change: Film, TV, & Digital Streaming
READ: Perren, “Business as Unusual: Conglomerate-Sized Challenges for Film and Television in the Digital Arena,” Journal of Popular Film and Television 38.2 (2010): 72-78.
- (background) Owen, ‘The tragedy of broadcast regulation’ in The Internet Challenge to Television (Cambridge, MA: Harvard University Press, 1999), reprinted in Hassan, The New Media Theory Reader.
10/24 Technological Change: Film, TV, & Digital Streaming
READ: Lotz, “Channel Bundles Persist—for Now—Despite Digital Disruption.”
10/26 Technological Changes Review
In-Class Group Exercise: Pitching a Company to Purchase a Product
10/27 Technological Changes Review
In-Class Group Exercise: Pitching a Company to Purchase a Product
10/31 Media Interactivity
DUE: Short Writing Assignment # 4
READ: Everett, “Digitextuality and Click Theory: Theses on Convergence Media in the Digital Age,” from New Media: Theories and Practices of Digitextuality.
- (optional) Walker & Bellamy, “DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off,” in Hendricks, The Twenty-First-Century Media Industry (Lanham: Lexington Books, 2010).
- (optional) Harries, “Watching the Internet,” in Harries, The New Media Book.
11/2 Computers, the Internet, & Interactivity
BRING: A summary of your web-browsing during one day. Divide your summary to indicate what you browse on a laptop/PC and what you browse on mobile devices. Aim for each summary to include two pieces of information: 1) categories for the types of sites your visit (e.g. social networks based on their purpose, sites where you consumer media, sites where you read content); and 2) some sort of summary indicating why you switch between different types of sites (e.g. from e-mail to Facebook, from Blackboard to Buzzfeed).
11/3 Digital Interactivity & the Interface
DISCUSS: Mobile Application Proposal [PDF]
11/7 Video Games Industries
READ: Straubhaar et al., “The Game Industry,” from Media Now.
- (optional) Dymek, “Video Games: A Subcultural Industry” and O’donnell, “The North American Game Industry,” in Zackariasson & Wilson, The Video Game Industry: Formation, Present State, and Future.
11/9 Video Games Industries
READ: Yee, “Labor of Fun.”
- (optional) de Peuter & Dyer-Witheford, “A Playful Multitude? Mobilising and Counter-Mobilising Immaterial Game Labour,” in fibre culture 5.
11/10 Digital Interactivity & Gamification
DUE: Short Writing Assignment # 5
11/14 Social Network Industries
DUE: Proposal Assignment # 1
READ: Qualman, “Chapter 1: Word of Mouth Goes World of Mouth,” from Socialnomics.
11/16 Social Network Industries & Shareable Goods
READ: Benkler, “Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production,” in Mandiberg (Ed.) The Social Media Reader.
11/17 Socialization & Shareable Goods
11/21 Spreadable/Sticky Media (Industries)
DUE: Proposal Assignment # 2 &
READ: Jenkins, Ford, and Green, “Introduction: Why Media Spreads,” from Spreadable Media: Creating Value and Meaning in a Networked Culture (New York: New York University Press, 2013)
11/23 – 11/25 Thanksgiving Recess, NO CLASSES
11/28 Mobile Technologies: Personalized & Portable Digital Economies
READ: Bolin, “Personal Media in the Digital Economy,” in Snickars & Vonderau, Moving Data: The iPhone and the Future of Media.
- (background) Tryon, “Pushing the (Red) Envelope: Portable Video, Platform Mobility, and Pay-Per-View Culture,” in Snickars & Vonderau, Moving Data: The iPhone and the Future of Media.
11/30 Mobile Technologies: Spreadable & Sticky Digital Technologies
READ: Cannon & Barker, “Hard Candy,” in Snickars & Vonderau, Moving Data: The iPhone and the Future of Media.
12/1 Presentation Preparation
DUE: Proposal Assignment # 3 & # 4
12/5 Group Presentations
DUE: Proposal Assignment # 5
(12/7 Last Day of Fall Classes)
12/7 Group Presentations
(12/8 Last day to drop Fall classes with a “W” grade ; 12/8 Reading Day ; 12/9-12/16 Final Exams)
12/12 FINAL SUBMISSIONS DUE
DUE: Final “Mobile Application Proposal,” uploaded to Blackboard by 12:00pm.
DUE: Proposal Assignment #6, uploaded to Blackboard by 12:00pm.