Course Attendance & Participation (10%, 100 pts.)
2 Television Journals (20%, 200 pts.) DUE: 10/16 & 11/24
On-Going Group Project (20%, 200 pts.)
Presentation #1 (DUE 9/29): Address the programming and advertising strategies of the network/channel. Your group should include information about the types of programs aired on the network/channel, strategies for programming line-ups (such as days of the week particular programs air and/or how the network/channel “counter-programs” against other networks). You group should also include information about advertisement and marketing strategies, which would include information about the target demographic(s) of the network, how the channel targets their perceived audience(s), and information about network ratings.
Presentation #2 (DUE 11/3): Address the stylistic strategies of the network. You should address the concepts of aesthetics and representation and, otherwise, this presentation can be accomplished in a number of ways: you can address aesthetic elements from individual programs and if/how these elements connect with the brand image the network/channel constructs; you can consider how the aesthetic/stylistic properties of programs contribute to representations of identities and how these representations do (or do not) connect with the network/channel target audience; etc.
Presentation # 3 (DUE 12/1): Address the online/paratextual strategies of the network. Be sure to include information about how the network/channel aims to keep audiences engaged while watching the program and/or beyond viewing the program. These strategies may include paratextual strategies such as additional content on the network/channel website, encouraging live tweeting or texting, use of mobile phone/tablet applications, etc.
Midterm Exam (20%, 200 pts.) IN CLASS on 10/20
Final Paper Proposal (5%, 50 pts.) DUE: 11/10
Final Paper (25%, 250 pts.) DUE: 12/8 by 12noon
Grade Breakdown & Criteria
“A” indicates truly exceptional work, which demonstrates command of concepts and theories, presenting them in a well-argued and logically structured manner. “A” work significantly surpasses the expectations of the assignment, is free of spelling and grammatical errors, and does not merely address the questions through a repetition of course material or lectures. It provides fresh, creative, and original perspectives with a unique voice, offering connections between the topic and broader issues and contexts. Superior research skills are demonstrated with relevant citations and quotations advancing the argument.
“B” indicates above-average work that clearly achieves the goals of the assignment, providing smart and solid analyses with thoughtful and organized arguments I expect any diligent student to be able to produce. “B” work offers some originality, contains few (if any) typos, spelling errors, or grammatical mistakes, and addresses most questions directly by citing specific materials from the texts and lectures to illustrate points being made.
“C” indicates meets the course requirements in an adequate fashion by addressing the questions without sufficient engagement with materials from texts or lectures. “C” work tends to recycle examples from discussion without providing connections to the analysis, contains unfocused, uncritical, or insufficiently supported arguments, and typically contains acceptable but awkward prose with various typos, spelling errors or poorly structured sentences that result in vague arguments.
“D” indicates work that is off-topic, poorly written, disorganized and, instead of the course materials, utilizes “personal experience” or inapplicable research materials or support (such as readings obviously applicable in other subjects or classes). In other words, the assignment shows little to no evidence that a student was paying attention in class, does not incorporate materials used in course readings or class discussion, and sounds like a summary or review of materials rather than critically engaged analyses. This type of work may also fall short or far exceed the page limits or time constraints for the assignment and typically contain many spelling and grammatical errors and/or show no signs of being proofread.
“F” indicates work that dramatically fails to meet the goals and expectations of the course. “F” work is incoherent, plagiarized, and/or never submitted.